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Digital Content Associate - Strategic Marketing and Communications
Chicago, IL
Job Description
Digital Content Associate - Strategic Marketing and Communications
Digital Content Associate - Strategic Marketing and Communications
Hiring Department: Marketing
Location: Chicago, IL USA
Requisition ID: 1024723
Posting Close Date: May 10, 2024
Salary Range: $50,000 - $65,000 commensurate with experience
About the University of Illinois Chicago
UIC is among the nation's preeminent urban public research universities, a Carnegie RU/VH research institution, and the largest university in Chicago. UIC serves over 34,000 students, comprising one of the most diverse student bodies in the nation and is designated as a Minority Serving Institution (MSI), an Asian American and Native American Pacific Islander Serving Institution (AANAPSI) and a Hispanic Serving Institution (HSI). Through its 16 colleges, UIC produces nationally and internationally recognized multidisciplinary academic programs in concert with civic, corporate and community partners worldwide, including a full complement of health sciences colleges. By emphasizing cutting-edge and transformational research along with a commitment to the success of all students, UIC embodies the dynamic, vibrant and engaged urban university. Recent "Best Colleges" rankings published by U.S. News & World Report, found UIC climbed up in its rankings among top public schools in the nation and among all national universities. UIC has nearly 260,000 alumni, and is one of the largest employers in the city of Chicago.
This is a full-time and benefits eligible position. Hybrid and flexible work schedules are available. UIC offers competitive salaries commensurate with experience. In addition all full time benefits eligible positions include a comprehensive benefits package which include; Health, Dental, Vision, Life, Disability & AD&D insurance, a defined benefit pension plan as well as paid leave which includes; Vacation, Holiday and Sick. In addition we offer tuition waivers for employees and dependents. Click for a complete list of .
Description:
The Digital Content Associate assists with digital marketing efforts within the Office of the Vice Chancellor for Strategic Marketing and Communications (OVCSMC) at the University of Illinois Chicago (UIC). The Digital Content Associate is responsible for creating and sending emails using an email marketing tool and building webpages using a Content Management System (CMS). This position offers an excellent opportunity for someone who is detail-oriented, eager to learn and passionate about digital marketing with an interest in digital design and development.
Duties & Responsibilities:
Email Marketing
- Build emails using Salesforce Marketing Cloud leveraging pre-designed templates and content supplied by team members in marketing, university communications and campus communicators.
- Advise on email content and layout/design that is engaging, accessible and in alignment with email marketing best practices for the specified target audience and that achieves objectives.
- Assist in the development of email content, including advising on copy, making suggested edits in alignment with best practices, suggesting appropriate email subject lines to drive open rates, selecting images, participating in the proofreading process and optimizing layout for engagement and conversion.
- Schedule and send email campaigns while ensuring the accuracy of email lists and adherence to established sending timelines.
- Contribute to a cohesive email marketing identity, ensuring consistent representation with overarching brand guidelines.
Website Content Management
- Build and update webpages within our CMS platform (WordPress), ensuring consistency in design, branding functionality and accessibility requirements across university sites.
- Collaborate with the marketing team and partners across campus to implement website updates, including adding new content, images and multimedia elements with a focus on accessibility and user experience
- Assists with review and response to incoming website request tickets and gathering additional information as needed to resolve requests and issues in a timely manner.
- Ensure digital content reflects the university's brand voice and aligns with marketing and communication objectives.
Data and Analytics
- Monitor email performance metrics such as open rates, click-through rates and conversion rates, and provide recommendations for improvement and optimization.
- Monitor basic website performance metrics like number of sessions, duration, bounce rate, etc. and make recommendations to enhance the user experience.
Minimum Qualifications Required:
1. Bachelor's degree in public relations, advertising, communications, or a related field.
2. One (1) year (12 months) of professional work experience in communications, promotions, public relations, advertising, or event planning.
3. Demonstrated experience with email marketing and web content management.
Preferred Qualifications:
- 2+ years of experience in digital marketing, content management, graphic design or other similar role.
- Understanding of HTML and CSS and graphic design.
- Strong understanding of digital marketing strategies and user experience principles.
- Background in higher education or non-profit.
- Demonstrated understanding of accessibility issues and experience delivering consistently compliant digital experiences.
- Familiarity with creative tools such as the Adobe Creative Cloud, Figma and others.
To Apply: For fullest consideration click on the Apply Now button, please fully complete all sections of the online application including adding your full work history with specific details of your duties & responsibilities for each position held. Fully complete the education, licensure, certification and language sections. You may upload a resume, cover letter, certifications, licensures, transcripts and diplomas within the application.
Please note that once you have submitted your application you will not be able to make any changes. In order to revise your application you must withdraw and reapply. You will not be able to reapply after the posting close date. Please ensure the application is fully completed and all supporting documents have been uploaded before the posting close date. Illinois Residency is required 180 days of employment.
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.
The university provides accommodations to applicants and employees.
Looking for more University of Illinois positions?
We invite you to search for positions at each of the University of Illinois locations, the University of Illinois System Office and the University of Illinois Foundation. The University of Illinois System Office supports the primary missions of teaching, research, public service, and economic development for all of the Universities and offers positions in all locations. The University of Illinois Foundation is the official fundraising and private gift-receiving agency for the University of Illinois and also offers position in all locations. Click the links below to search for other University of Illinois positions.
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.
To apply, visit
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The University of Illinois may conduct background checks on all job candidates upon acceptance of a contingent offer. Background checks will be performed in compliance with the Fair Credit Reporting Act.
The University of Illinois Chicago is an affirmative action, equal opportunity
institution/employer and does not discriminate on the basis of race, color, national origin, sex, religion, age, sexual orientation, gender identity, veteran or disability status, height, weight, or marital status in employment or the provision of services.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
1 to 2 years
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