We are looking for a Media Director for NA to work within our America's media team. This role is responsible for partnering with our brand teams to develop & manage world-class, data-driven Communications Plans, with a strong focus on Digital, leveraging GSK's scale in the marketplace and managing a cutting-edge agency model.

This person will work closely with our Digital Marketing team to oversee data-informed optimizations and content development that deliver business impact for our brands. You will work cross-functionally and liaise with Insights, Analytics, Digital operations, Digital Tech, Finance and Global Strategic Integration Leads to ensure successful project delivery.

Major Accountabilities:

• Act as key US Leadership stakeholder relationship builder, ensuring market priorities are embedded in foundational local market media strategies as well as global media ambitions. Role will also be key liaison to Canada and/or Puerto Rico markets.

• Provide Consumer Healthcare Brand Marketing teams with paid media specialist resource to efficiently and effectively maximize full funnel media programs - from strategy development to operational execution, ensuring positive return on the brand connections plan.

• Support the Americas Senior Media Director with the strategic oversight of all paid media channel negotiations and stewardship. Also support driving digital integration and innovation across Video, SEM/SEO, Display, Social, Strategic Media Partnerships, Programmatic and eCommerce.

• Partner with the Digital Marketing and Tech teams to inform a comprehensive data strategy and guide data-driven media decisions to drive personalization at scale and cross-device synchronization.

• Lead Media Partner negotiations and implementation of strategic value-added programs, which identify new technologies and innovative programs, including National TV Upfronts, and with vendors such as Google, Facebook and Amazon.

• Utilize consumer insights, data, analytics and econometric learnings to deliver an ROI positive performance media program.

• Role will help drive near-time measurement plans and learning agenda, as well as contribute to long term attribution and near-time measurement solutions vision for GSK.

• Manage direct reports, support Media Managers collaboration with internal GSK Finance teams on media approvals and support the larger team on brand spend reporting and savings tracking.

• Collaborate with the Americas Senior Media Director on the management of the overall media agency relationship as well as work with cross functional partner teams/agencies to align objectives and develop integrated connection campaigns.

• Work across boundaries by building and developing trusted relationships with key collaborator stakeholders in order to deliver a respected and authoritative media counsel, i.e. collaborate and lead media related projects with other functions (Digital, Tech, Insights, Analytics).

• Collaborate with and support Global Strategic Integration Leads to ensure global strategic guidelines are interpreted accurately by local media agency and executed brilliantly.

• Collaborate with procurement to ensure annual review and negotiations of media agency scoping model is well defined and delivered in annual contracts.

Why you?

We are looking for professionals with these required skills to achieve our goals:

Basic Qualifications:

• Bachelor's degree.

• 10+ years' experience at a Media or Digital agency, Media Company or Client-Side Media role.

• Demonstrable expertise in digital marketing, cross-channel integrated media strategy and communications planning.

• Deep subject-matter expertise in Media including online and offline channels strategies and activations (incl, Programmatic, Social, eCommerce, Connected TV).

• Experience with Media planning tools (e.g., cross-channel optimizers) and holistic integrated strategy approaches.

• Negotiating with and activating programs with Media partners such as Google, Facebook, Amazon, etc.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Experience working with Google tools, an aligned technology stack and building enterprise based. use cases. Familiarity with Ad-Tech, Mar-Tech platforms relevant to NA.

• Thought Leadership on innovation and emerging media.

• Experience managing large, multi-national accounts.

• Experience in healthcare/consumer healthcare/CPG communications.

• Experience in corporate divestiture / spin transitions.

• Media Agency, Digital Agency and/or Media Partner experience.

• Expert Media & Marketing experience a plus, but not critical.

• Proven track record of driving a digital agenda in an organization with transformational results.

• Ability to build relationships and manage performance of key partners.

• Ability to think and act cross-functionally.

• Ability to lead global projects in addition to NA remit.

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making - using evidence and applying judgement to balance pace, rigor and risk
• Managing individual and team performance. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.

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GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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