Sr. Associate, Marketing Strategist, Acquisition and Marketing Analytics
Capital One's Retail Bank has grown by leaps and bounds in the last couple of years. The Bank has risen up the league tables in deposits and checking relationships, capitalizing on industry-leading products and a unique challenger brand with superior digital capabilities and distinctive cafes and branches. In spite of the myriad challenges 2020 has brought, the Bank is positioned to to take its next step toward escape velocity. The demand for digital banking is spiking while Capital One is uniquely positioned to meet that need.
The Bank's marketing strategy, supported by national TV advertising, will continue to be central to our growth going forward as will influencing our credit card base to adopt our savings and checking products. In spite of our surging growth, just 6% of Cardholders have a Capital One checking account. While Cardholders are ~twice as likely to consider switching to a Capital One checking account as pure Prospects, a lower percentage are even aware Capital One offers banking products! That's where you come in!
This role is all about reaching those Card Customers and building end to end marketing strategies - from determining how to appropriately sub-segment our customer base to delivering relevant, insight driven marketing - to drive account generation. You will have own a broad range of campaigns and be responsible for understanding and driving the many components of delivering in market success- from customer insight, to creative development, to CX and frontline readiness.
Marketing delivery will focus on owned and paid channels including EASE, social, display etc, leveraging marketing technology to reach our customers at the right place, at the right time, with the right message. Your intellectual curiosity will be fueled by ongoing, real time analytics to enable real time marketing optimization. Success in this role will mean comfort with ambiguity, a desire to tackle white space, and the ability to think like a general manager and care for all the components of a marketing campaign- from understanding volume projections to overseeing creative build to caring for the frontline experience.
Build and deliver marketing solutions that enable us to meet our Checking growth goals
Leverage market, competitive and customer intelligence to develop a deep understanding of market opportunities, customer insights and business drivers for Checking products
Manage high-impact, integrated marketing campaigns from concept to launch which includes campaign strategy development, briefing creative teams, managing creative development, communicating with stakeholders, securing approvals, and driving in market success
Collaborate with business and channel marketing partners to refine the consumer bank value proposition to deliver on upmarket customers core needs
Effectively leverage a variety of marketing channels and recommend new media testing options to test into new opportunities to drive business growth in an efficient & profitable manner
Analyze business results, marketplace trends and consumer insights to inform product positioning and claims, focusing on the upmarket target segment
Leverage analytics to analyze channel performance for quick-turn optimization
Ideal candidate will have the following skills:
Highly effective communication and storytelling skills, both written and verbal
Able to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity
Detail-oriented with strong project management and prioritization skills, managing multiple projects, stakeholder, and deadlines effectively
Agile methodologies and Design Thinking approaches to solving consumer problems
Ability to thrive in an ever-changing environment
Resourceful, innovative, and creative thinker
Bachelor's degree or military experience
At least 3 years experience in developing marketing across multiple channels and platforms
Masters Degree in business or marketing
1+ years of experience developing omni-channel marketing plans across digital channels
2+ experience and track record of success bringing products to market
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.