We are looking for aMediaDirectorforNAto work within our America's media team. This role is responsibleforpartneringwithour brand teams to develop & manage world-class,data-driven Communications Plans, with a strong focus on Digital, leveraging GSK's scale in the marketplace and managing a cutting-edge agency model.
This person willwork closely with our Digital Marketing team tooverseedata-informedoptimizationsand contentdevelopmentthat deliver business impact for our brands.You willwork cross-functionally andliaise with Insights, Analytics, Digital operations, DigitalTech, FinanceandGlobalStrategic Integration Leadsto ensure successful project delivery.
Act as keyUS Leadership stakeholderrelationshipbuilder, ensuring market priorities are embedded infoundational local marketmediastrategiesas well asglobal media ambitions. Role will also be key liaison to Canada and/or Puerto Rico markets.
Provide Consumer Healthcare Brand Marketing teams with paid media specialist resource to efficiently and effectively maximizefull funnelmedia programs- from strategy development to operational execution, ensuring positivereturn on the brand connections plan.
Support theAmericas SeniorMedia Director with the strategic oversight of all paid media channel negotiations and stewardship. Also support driving digital integration and innovation acrossVideo, SEM/SEO,Display,Social,StrategicMediaPartnerships,Programmatic and eCommerce.
Partner withtheDigital Marketing and Techteamstoinform a comprehensivedata strategy andguidedata-drivenmediadecisionsto drive personalization at scale and cross-device synchronization.
Lead Media Partner negotiations and implementation of strategicvalue-addedprograms,whichidentify new technologies and innovative programs,includingNationalTVUpfronts, and withvendors such as Google, Facebook and Amazon.
Utilize consumer insights,data, analytics and econometric learnings to deliver an ROI positive performance media program.
Role willhelp drive near-time measurement plansand learning agenda,as well as contributeto long term attribution and near-time measurement solutionsvision for GSK.
Manage direct reports, support Media Managerscollaborationwith internal GSK Finance teamson media approvals and support the larger team on brand spend reporting and savings tracking.
Collaborate with the AmericasSeniorMedia Director onthe management of the overall media agency relationship as well as workwithcross functional partner teams/agencies to align objectives and develop integrated connection campaigns.
Work across boundaries by building and developing trusted relationships with keycollaboratorstakeholders inorder to deliver a respected and authoritative media counsel,i.e. collaborate and lead media related projects with other functions (Digital, Tech,Insights, Analytics).
Collaborate with and supportGlobal Strategic Integration Leadsto ensure global strategic guidelines are interpreted accurately by local media agency and executed brilliantly.
Collaborate with procurement to ensure annualreview and negotiations ofmedia agency scopingmodel is well defined and delivered in annual contracts.
We are looking for professionals with these required skills to achieve our goals:
10+ years'experienceat aMedia or Digital agency,Media Companyor Client-Side Media role.
Demonstrableexpertisein digital marketing,cross-channelintegrated media strategyand communicationsplanning.
Deep subject-matter expertise in Media including online and offline channels strategies and activations(incl,Programmatic, Social,eCommerce, Connected TV).
ExperiencewithMedia planning tools(e.g., cross-channel optimizers)and holistic integrated strategy approaches.
Negotiatingwithand activating programs withMedia partners such as Google, Facebook, Amazon, etc.
If you have the following characteristics, it would be a plus:
Experience working with Google tools, an aligned technology stack and buildingenterprise based.use cases. Familiarity with Ad-Tech, Mar-Tech platforms relevant to NA.
Thought Leadership on innovation and emerging media.
Experience managing large, multi-national accounts.
Experience in healthcare/consumer healthcare/CPG communications.
Experience in corporate divestiture / spin transitions.
Media Agency, Digital Agency and/or Media Partner experience.
Expert Media & Marketing experience a plus, but not critical.
Proven track record of driving a digital agenda in an organization with transformational results.
Ability to build relationships and manage performance of key partners.
Ability to think and act cross-functionally.
Ability to lead global projects in addition to NA remit.
Our values and expectationsare at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
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GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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