Product Marketing Specialist
Chicago, IL 
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Job Description

At IRI, we deliver growth to clients based on big data-our predictive analytics and forward-thinking insights help CPG, OTC, health care, retailers, and media companies remain relentlessly relevant, capture marketing share, connect with consumers, and deliver market-leading growth. The convergence of our proprietary, on-demand cloud-based technology and our client-focused colleagues leads to a seismic shift in drivers of success in all industries.

For IRI colleagues, we focus on the moments that matter. From meaningful work and impact to continuous improvement we challenge ourselves to grow both professionally and personally. You'll feel a true sense of connection and purpose in your work and will craft the direction of your career in a highly personalized way. No matter the department you join, you'll find yourself constantly growing and developing the skills of the future to deliver client growth. We believe in the undeniable strength that diverse people, culture, thought and skill bring to our business, our clients, our people and our communities. We are committed to nurturing a dynamic culture that embraces and celebrates openness, collaboration, creativity, equity, inclusivity and growth for all.

What will I be doing?

At IRI, Product Marketing is as an essential part of the Product organization to ensure the products that we bring to market uniquely address our clients' needs while achieving the firm's financial goals. As an Product Marketing Specialist, you will be responsible for a family of products and will collaborate with a number of different teams including Product, Technology, Sales, and Corporate Marketing to shape the narrative and successfully launch and sustain the products for which you're accountable. In addition, you'll work closely with other associates in Product Marketing to improve the overall effectiveness of the team and value to the firm. This is a highly visible position, and you will have an equal voice with the opportunity to influence various stakeholders across the organization.

Job Responsibilities

  • Develop a deep understanding of the market, our competitors and the challenges and goals of the buyers at our clients
  • Collaborate with Product and Sales to identify the products that connect the needs of our clients to the goals of our firm
  • Work with Product to align on the unique value propositions of our products and develop the narrative that resonates with the buyers at our clients
  • Develop collateral that enables Sales to win in the market
  • Collaborate with Corporate Marketing on product launch plans and other critical marketing events and activities
  • Be the voice of the Product organization to the rest of the firm for your product family
  • Contribute to increasing the value and impact of the Product Marketing team
  • Collaborate with our global Product and Marketing teams to ensure consistent positioning and messaging across all markets
  • Identify process improvements and work collaboratively with key stakeholders to implement changes that drive the Product Marketing team and the business forward

Requirements

  • 2+ years Product Marketing or Marketing experience, preferably in a B2B environment; Media, Technology and/or Consumer Packaged Goods experience a bonus
  • BA or BS in Marketing or other communications-related discipline
  • Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills
  • Excellent organization skills and a propensity to meet deadlines with high-quality results
  • Adaptable and able to manage multiple tasks across a variety of responsibilities
  • Self-starter with an ability to achieve objectives with minimal supervision
  • Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams
  • Ability to think strategically and creatively and then execute

About Us

As one of the original innovators in Big Data, IRI integrates the world's largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses. We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform. Learn more

Our Benefits
We offer a comprehensive benefit package (health, paid time off, 401(k), etc.) with additional unconventional offerings such as volunteer time off, flexible work arrangements, virtual doctor access, etc., along with the unrivaled benefit of working with our people - the best in the business.

Our Culture
We're thrilled we get to work on the most interesting business challenges facing the CPG and retail industries. We regularly uncover new "aha moments!" by closely collaborating with our colleagues and developing competencies centered around the following values: Collaboration, Personal development, Executional excellence, Client growth, Innovation and creativity.

IRI is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: DOL Poster. IRI is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

About Vestar Capital Partners

Vestar Capital Partners is a leading U.S. middle-market private equity firm specializing in management buyouts and growth capital investments. Vestar invests and collaborates with incumbent management teams and private owners to build long-term enterprise value, with a focus on Consumer, Healthcare, and Business Services & Industrial Products. For more information on Vestar, please visit .

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IRI is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: DOL Poster. IRI is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to Talent.Acquisition@iriworldwide.com and let us know the nature of your request and your contact information.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
2+ years
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