Are you ready to be a tenacious trailblazer? This role will be responsible for leading our high growth brand portfolio in our Away From Home business unit. Incumbent will share analysis and reporting, cross-functional leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, as well as total portfolio management. The Brand Manager, Emerging Brands will collaborate with cross-functional team members including the our Kraft Heinz Not Company Joint Venture Team, Platform Teams, Brand Communications, Disruptive Innovation, CIS, and Operations teams. This position requires a candidate to possess an ownership mentality, a self-starter, cross-functional leader, driver of results, and have a strong ability to communicate/story-tell to all levels of leadership. Working closely with our Brand Experience team to drive brand experience and excel our growth brands forward. This role will have high senior leadership exposure. If you are ready to take on the challenge of this multifaceted role, we want to hear from you!
Essential Functions & Responsibilities
Business Execution
Apply business analytics (equity, share, volume and revenue drivers, competition) to drive business strategy & execution
Monthly Consumption/Share Analysis with outlined action plan to deliver brand share growth
Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs etc.
Innovation & Strategy
Develop and implement a five-year growth plan that provides strategic innovation direction
Closely partner and consult with innovation team to ensure alignment with outlined growth strategy
Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
Communications
Lead B2B media strategy and execution for our high growth brands
Integrate Away From Home into Masterbrand B2C comms plans
Deliver comms-driven partnership ideas that help win new business
Collaborate extensively with brand platform teams and away-from-home customer marketing, adopting the role of leader in both directions
Drive discussions during management presentations with platform GM, and business unit President
Expected Experience & Required Skills
Experience in marketing for an established or startup CPG company
Consumer centric & growth mindset - learn fast vs. avoid failure
Prior experience working in Consumer Packaged Goods (CPG) (forecasting and portfolio management)
Experience in agency management & cross-functional team management; self confident individual who can work collaboratively
Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action
Proven ability to influence teams and experience leading multiple stakeholders
Strong "big picture" perspective, while also implementing the initiative at hand
Outstanding verbal, written and interpersonal communications skills to internal/external partners
Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy
Ability to simplify sophisticated problems and make decisions quickly in pursuit of constant forward progress
Excellent organizational and project management skills
Work Environment & Schedule
This is a Hybrid role with 3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations
Physical demands include but not limited to
Willingness to drive and/or travel as needed
Operate a computer and view screens for ~100% of work schedule
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect:
Access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage
7% 401(k) matching
Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees
An industry-leading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.
Get a peek into life here at Kraft Heinz through our and channels!
#LI-Hybrid
Location(s)Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .