PRIMARY RESPONSIBILITIES
- Executes communication and marketing efforts designed to attract top talent, help position CTA as an employer of choice, and positively impact employee and candidate experiences.
- Partners with senior manager and Talent Acquisition to develop marketing and outreach strategies and materials, including content development and coordination of design activities.
- Develops visual and audio-visual products to enhance recruitment marketing and internal employee engagement initiatives. Participates in the design, development, preparation, creation, presentation, and evaluation of audio-visual materials. Includes timelines, scripts, directing actors, camera work, and editing
- Effectively write and edit digital communication materials and other content as requested.
- Utilizes Adobe Creative Cloud products to digitally import, export, and edit video, audio, and digital files.
- Uses analytics to measure engagement/reach. Develops reports and strategic guidance.
- Identifies the appropriate media outlets, paid media opportunities, and community partners to reach target audience.
- Collaborates with Manager to ensure marketing strategies align with overall HR business strategy.
- Supports HR's strategic communications team by developing and implementing key messages to target internal and external audiences, while maintaining business standards and guidelines in accordance with Authority goals.
- Collaborates cross functionally to regularly develop and update content for internal communication (including emails and digital display monitors) and external communication (including recruitment website and LinkedIn page).
- Highlights department accomplishments, initiatives, and other relevant topics for publication in internal and external media (website, social media, etc.). Interacts with internal departments to solicit input and establish uniform messages.
- Reviews, spell-checks and error-checks web content prior to and after release, to maintain a high level of quality of the pages.
- Manages social media calendar and daily LinkedIn content.
- Plans and delivers culture, engagement and recognition initiatives.
- Responsible for executing company-wide culture and engagement initiatives and programs in coordination with other departments, including planning and hosting as needed.
- Acts as a liaison between divisions and departments to establish programs and develop viable methods of program implementation.
- Regularly updates the organization on engagement initiatives through an established communication calendar to build excitement and grow participation for upcoming programs.
- Communicates department initiatives, plans, policies, and procedures to CTA staff, consultants, and the public through written and verbal statements/explanations.
- Reports policy changes to those impacted.
- Participates in the development, implementation, and administration of Human Resources outreach based projects, goals, objectives, and policies.
- Establishes relationships within the organization and the community to develop and enhance client and community partnerships to assist in the recruitment of a diverse workforce.
- Supports the execution of recruitment and diversity events in collaboration with community based organizations.
- Helps coordinate and host/cohost hiring events.
- Performs other duties as assigned.
MANAGEMENT RESPONSIBILITIES
Reporting to this position are the following jobs:
Job Title
None
CHALLENGES
- Working and communicating with employees at all levels within the department and across the Authority.
- Seeing the big picture while effectively managing details.
- Managing and prioritizing multiple projects and balancing competing priorities and deadlines.
EDUCATION/EXPERIENCE REQUIREMENTS
- Bachelor's degree in Marketing, Visual or Electronic Communications, Graphic Design, Public Relations, Advertising, Human Resources, Organizational Development or a related field, plus one (1) year of marketing and communications experience, or an equivalent combination of education and experience relating to this position.
- Experience in project management preferred.
- Previous experience in graphic design and the ability to create pleasing and customer-friendly website and social media graphics, audio-visual products, page layout, and site design preferred.
PHYSICAL REQUIREMENTS
- Requires remaining in a stationary position for extended periods of time and constantly operating a computer and other office productivity machinery.
- Required to lift, carry, and maneuver equipment, supplies, and materials weighing up to 25 pounds.
- Extensive moving (up to 3 miles) and traversing up and down stairs.
- Service Area Requirement: Exempt (Non-Union) employees must live within the boundaries of the CTA Statutory Service Area either at the time of employment or within 6 months of beginning employment at CTA.
KNOWLEDGE, SKILLS, AND ABILITIES
- Working knowledge of Adobe Creative Cloud applications (Photoshop, InDesign, After Effects) and Microsoft Office applications (Word, Power Point, Excel).
- Working knowledge of the methods and operations of corporate/large organizations' recruitment marketing strategies for social media channels and present-day trends in social media engagement for large organizations.
- Strong writing, editing and proofreading skills; must have ability to communicate ideas to the general public in a concise and engaging manner.
- Strong project and time management skills.
- Strong organizational skills and attention to detail.
- Detailed knowledge of using standard office environment applications (browser, e-mail).
- Ability to establish and maintain effective working relationships with colleagues and external partners.
- Ability to work independently and be pro-active and self-motivated.
- Working knowledge of social media platforms (i.e. Facebook, LinkedIn).
- Working knowledge of project management practice and methodology.
- Working knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform via written, oral, and visual media.
- Working knowledge of Human Resources functions.
- General knowledge of online marketing strategies and marketing channels.
- Ability to function as a member of a team dedicated to quality deliverables and exceptional customer service.
- Ability to grasp future trends in digital technologies and act proactively.
- Ability to work independently and be pro-active and self-motivated
WORKING CONDITIONS
- General office environment.
- Requires travelling to and working at various field locations to photograph or record footage.
EQUIPMENT, TOOLS, AND MATERIALS UTILIZED
- Standard office equipment
- Video cameras, computers, digital cameras, various audio players, and camcorders.
- Communications devices
- Personal computer, digital camera/smartphone and related software.